Volkswagen India has launched a new campaign for the Volkswagen Beetle. After the car’s launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car’s ‘Curves are back’ positioning.
Bobby Pawar, chief creative officer DDB Mudra, said, “ The Beetle was launched at a time when everyone was running towards size zero and anorexia. With this new commercial we are trying to show that people actually desire curves. The Beetle is a very curvy car. It has never been a car that follows a set pattern. When everyone was looking to go big, the Beetle stayed small. It has always been more than just a car.”
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