Keeping in line with one of its core brand pillars- innovation, Volkswagen, Europe’s leading car manufacturer today launched its ‘Post it’ campaign. ‘Post it’ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.
Over the last couple of years, Volkswagen campaigns have become a firm example of innovation and have effectively amplified its brand recall in the Indian market. Be it the talking paper or the paper which vibrates, VW have been very innovative with their marketing campaigns.
This innovative campaign will be driven by a contest specifically designed for the festive season targeted towards the prospective Polo & Vento buyers.
The campaign commences with a Post it neatly placed on the front page of a leading newspaper across India – reiterating the unique and unforgettable Diwali offering on the Polo & the Vento. Similar Post its will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots, movie tickets etc.
Contest details and the process:
The customers across India booking the new Polo & the Vento during the month of November 2012 will be eligible for participating in the contest. These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with a free Polo and a Vento.
Speaking about the distinctive initiative, Mr. Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, said “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”
Additionally he said, “The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data.”
The post it campaign will run for a period of 1 month starting today.
