Piaggio is all set to officially launch the Vespa scooter in the Indian market very soon. Vespa will mark its third entry in India and this time the company is going solo.
The Italian scooter maker has launched its Indian website http://www.vespaindia.com to further connect to its customers.
Vespa will launch the first scooter on the 26th of April in Mumbai and sales will commence pan India on the same day.
The Vespa LX125 scooter will be powered by a 124 cc engine, producing 10.26 Bhp of peak power at and 9.6 Nm of peak torque at 7250 RPM. The Scooter gets a CVT gearbox. The Vespa LX125 will be available in 5 colours namely red, silver, yellow, orange and blue. The scooter will compete with the likes of Honda Activa and Suzuki Swish.
Piaggio India has set up a state-of-the-art manufacturing facility at Baramati for the production of the Vespa. The plan has an initial capacity of 150,000. The Vespa will hit Indian roads in April 2012 and will be initially available in 35 main cities.
More on the Vespa
Vespa is a unique example of immortal design that has gone beyond a mere commuting product to become a part of social history and way of life.
The Vespa is an ageless brand that is now a symbol of a distinctive lifestyle in market after market around the world. Invented by Piaggio in 1946 as the world’s first scooter, the Vespa rose rapidly in popularity to become a loved and revered emblem of ‘made in Italy’ and ‘a new, unique way of enjoying mobility’. The Vespa is present in more than 100 countries with over 17 million units being sold since its inception.
With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. The Vespa will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.
Vespa in India will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart. Predominantly aimed all over the world at a premium segment of consumers who are looking to own nothing but the best, Vespa will be a disruptive force in the 2-wheeler segment in India.
