TVS Motors India’s third largest two-wheeler maker is planning to launch a new low cost bike to capture a larger pie of the entry level segment.
TVS is currently working on the low cost bike which could result it to be the Nano of two –wheelers. TVS Motor is looking at international designs and new technologies for its product portfolio.
The company is going to focus on the rural area with the new low cost bike, which is now gaining importance with increase in purchasing power in these areas.
TVS could also launch the low cost bike in other markets like Indonesia, Nigerian and African markets.
