TVS Motors announced that it would launch four products during the year 2012, including two motorcycles in the executive segment and two scooters.
The company would test market its hybrid scooter, TVS Qube from June 2012 and plans to initially test market 200 scooters before its commercial launch in 2013. TVS Qube has two sources of power, including a 100cc four-stroke engine and an electric hub motor.
TVS Motor Company, in an effort to increase its market share in the growing executive segment and give an option of upgrades to economy segment customers, announced the launch of two motorcycles in this segment.
One new motorcycle brand ( We expect it to be the TVS Radeon) with 125cc engine capacity, 4 speed gear box and all features for this segment would be launched in June 2012. The brand would represent a bold new statement in the executive motorcycle segment.
The refined mature design and the comfortable riding position coupled with the smooth responsive engine would make this vehicle a perfect urban mobility solution. Specifically tailor made for the everyday rider, this bike is feature packed and will provide an exciting riding experience and a modern styling.
The second motorcycle in this segment would be the re-launch its popular TVS Victor brand in December 2012. An advanced programmed ignition system that will be deployed in the TVS Victor ensuring best performance in combustion and therefore best in class acceleration and fuel economy. TVS Victor is expected to return high fuel efficiency in typical city riding conditions.
In the growing scooter segment, TVS Motor Company is present with Scooty and Wego. The company now intends to further strengthen its position with launch of a 125cc scooter in December 2012, which will deliver high fuel efficiency in typical city riding conditions.
These new launches will complete the motorcycle portfolio while additional range to the scooter variants would complete the company’s product portfolio and increase its market share.
