Toyota Launches Toyota University Cricket Championship: A T-20 Cricket Tournament Encouraging University Cricket in India. Cricket is sport which is played in every corner, gully or wherever one finds place in India.
Toyota University Cricket Championship (TUCC), a T-20 cricketing series to encourage cricket at the university level in India. TUCC will see eight Indian universities contest each other for the title of Toyota University Cricket Championship 2013. TUCC which is a joint initiative is supported by New Delhi Television (NDTV), The Association of Indian Universities (AIU) and The Ministry of Human Resource Department.
Highlights of TUCC
- Joint initiative supported by NDTV, Association of Indian Universities (AIU) and Ministry of Human Resource Department
- 8 top university cricket teams to contest amongst each other for the title of the champion
- TUCC to provide a platform for youth to showcase their cricketing talent
- TUCC to help discover India’s next cricketing heroes
- TUCC series of matches to start in February 2013
TUCC aims to reach out to more than two hundred Universities and twenty lakh students across the country through interactive on ground activities across colleges and universities. The matches will also be followed by a carnival with LIVE musical performances by some of India’s great artists, great food and engaging on-ground contests.
Toyota is working hard to increase awareness of the brand and is now focusing on Tier 2 and Tier 3 markets. The Japanese car maker is also working on upgrades of the Etios series which has helped the company become the fifth largest player in the Indian market.