Tata Motors announced a host of benefits on the Tata Nano, as it deepens its customer reach-out initiatives to expand open sales of the car across the country.
The Tata Nano will now come with a 4-year / 60,000-km (whichever is earlier) manufacturer’s warranty, at no extra cost. Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car.
In addition, all new buyers have the option to avail of a comprehensive maintenance contract at only Rs.99 per month. This contract will help customers take care of running maintenance of the car.
These benefits will further enhance the satisfaction of Tata Nano users. Beginning July 2009 when despatches to those who had booked the car started, the company has delivered over 71,000 Tata Nanos.
Customer satisfaction studies with current Tata Nano owners indicate that over 80% are satisfied or very satisfied with the car, because of it being small yet spacious, its performance, maneuverability, durability, mileage and safety. Some owners have taken their Tata Nanos on country-wide trips or to altitudes like Khardungla, the world’s highest motorable road.
As reiterated by the company earlier, by dint of its robust design and state-of-the-art components, the Tata Nano provides assured reliability, durability and safety. Tata Motors has made the car even more robust, as announced on November 9, with enhanced features in the car’s electrical and exhaust systems. All new cars being delivered to customers come with these enhanced features. Parallely, existing owners are being offered the option to install these in their cars, at no extra cost.
On financing, customers can avail of options up to 90% at easy rates. A host of financiers have come forward to offer extremely attractive packages.
Since August this year, the company has already begun open sales of the Tata Nano, and it is already freely available in 12 states. Retail sales have substantially increased in the first five states of open sales. Besides its already existing showrooms, the company is setting up Special Nano Access Points for customers in the hinterlands to experience, test-drive or test-ride the car.
Gradually expanding these reach-out initiatives, coupled with customer benefits, Tata Motors will cover the entire country with open sales by March 2011 to take the Tata Nano to those who dream of owning the car.
