Tata Motors has taken a drastic step in the wake of declining sales and slashed the prices of the Manza Club Class diesel prices by Rs. 50,000. The diesel variant which is the biggest seller has been made more attractive. The petrol prices have been untouched with the base GLS model starting at Rs. 591,863. The difference between the petrol & the diesel is just approximately Rs. 8 ,000.
Tata Motors should have launched a marketing blitz: Buy a diesel at the price of the petrol.
The price range is as below.
| Description |
Earlier Ex Showroom Prices |
New Ex-Showroom Prices New Delhi |
| MANZA LS QJET 90PS BS4 |
6,49,337 |
Rs. 5,99,500 |
| MANZA LX QJET 90PS BS4 |
6,93,729 |
Rs. 6,54,873 |
| MANZA VX QJET 90PS BS4 |
7,55,048 |
Rs. 7,19,402 |
| MANZA EX QJET 90PS BS4 |
8,43,264 |
Rs. 8,14,409 |
The company has also introduced the ‘Club Class Buyback Assurance’. With the Club Class Buyback Assurance, Tata Motors offers its customers 60% of the purchase price after 3 years.
Petrol prices: (taken from the website)
|
Engine |
GLS |
GLX |
GVX |
GEX |
|
SF 90 |
Rs. 591,863 |
Rs. 615,661 |
Rs. 655,445 |
Rs. 752,979 |
Hopefully the price changes may bring back the sales backsliding and make the Manza+Indigo back into the top ten list.
