Tata Motors made its official entry in the Bangladesh car market, by introducing two sedans and a hatchback. The company launched the Tata Indigo eCS, India’s most fuel-efficient compact sedan, the Tata Indigo Manza, a luxury sedan, and the Tata Indica Vista hatchback, with class defining space.
The company has appointed Nitol Motors a part of the Nitol-Niloy Group as the official dealers
To begin with, they will be available in Dhaka with one showroom. By 2013, three other cities will be covered, with a showroom each.
What will be most interesting is the launch of the Tata Nano in Bangladesh which certainly needs more affordable cars in the country.
Tata Motors has a 40-year heritage in Bangladesh, having introduced its buses in 1972. There are about 53,000 Tata commercial vehicles on Bangladesh roads. The company is today the market leader with a 70% market share.
Speaking on the introduction of the passenger cars in Bangladesh, Mr. Karl Slym, Managing Director, Tata Motors, said, “We are happy and honoured to enter Bangladesh with our passenger cars. Our 40-year association with Bangladesh has given us an insight into the aspiration of the country’s motorists. They will be central to our business – we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972.”
Mr. Johnny Oommen, Head, International Business, Passenger Cars, said, “Bangladesh’s customers for new cars demonstrate high discernment. They will see that reflected in our cars. Our service will be easy-to-reach and prompt.”
Mr. Abdul Matlub Ahmad, Chairman, of the company’s distributor, NITOL Motors, said, “Our association with Tata Motors goes back over two decades, and we are extremely happy that, in addition to commercial vehicles, Tata Motors has now placed their confidence in us to market their passenger cars and utility vehicles. We share Tata Motors’ commitment to its customers in building a business for perpetuity.”
