The Sao Paulo Motor Show has seen the introduction of Renault’s all-new concept based on Duster, well-known as Dacia Duster elsewhere. This model has been fully developed by Renault’s design division in Brazil. It’s basically a grown up version of Duster we find in India with more aggressive stance fed into it throughout.
Here we know what the Renault Duster is all about – a less driver focused SUV with an imposing character inscribed with less goodies and pretty much the bargain one would love to grab hold with. The concept previews what the range-topping Duster could look like. Renault is playing sensibly by unveiling the concept in the largest South American market.
The presented model bears a spare wheel atop, glossy green painting for three-quarters of its length with matte black finish for remaining. The roof-rails are a bit thicker and ahead of the newly designed bumper feature a futuristic front grille, LEDs with blackened lights. The chrome alloy wheels, redesigned, more rounded tail lamps and side mirrors also give the DCross a mighty off road stance.
Ecstatic about the launch, Olivier Murguet, CEO of Renault Brazilian division said,
“In Brazil, customers appreciate the current tough image Duster. From here we got the idea to take this picture beyond current limits. The concept was developed in 100% of our designers here in Brazil at the studio in Sao Paulo”
He also revealed: “Never create something without knowing exactly what direction we are headed. That means having a vision of the future. “
As it appears, we won’t see it in production lines any time sooner but from Olivier’s words we can predict that it might be just the beginning of more to come from Renault in terms of SUV division and Duster is at the forefront of it.
In India, Duster’s sale is moving quite well and Renault has plans to export it to relevant markets. We are expecting to see the four-wheel drive version arrive in the later parts of 2013 but not before Nissan get its hands on it. This no-nonsense vehicle has already left impressions of making bigger impact in the market.
