Nissan Motor India Private Ltd. (NMIPL) in line with its ongoing campaign to build brand awareness to reach out to its target and prospective customers has started a new ‘EXPOSURE MARKETING’ initiative at high footfall areas across key cities in India.
Beginning in May 2010, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following weekend thus covering the length and breadth of the country. The activity will continue until December 2010.
As part of the initiative, specially created pavilions with interactive LCD display kiosks are set up at these malls and visiting customers are encouraged to participate by specially trained Nissan Brand Ambassadors and guided to this pavilion. Through the interactive kiosks, each customer gets an overview on the Nissan heritage, its products and an opportunity to choose a model of their choice.
in Adding to all this excitement, during the pre-launch phase is a unique wire frame design of the soon- to-be-launched Nissan Micra on display providing curious customers a ‘touch and feel’ effect of the car before they get to see the real one at the Dealer showrooms. The actual car, would replace the wire-mesh design display once it is launched commercially in July 2010.
The Nissan Micra wire frame design to be displayed at the Nissan pavilion also highlights the engineering and design skills of a car enthusiast turned entrepreneur Faisal Nensey who specializes in re-designing and modification of cars in Mumbai.
During the two-day special activity, potential customers visiting the Nissan pavilion are offered with a variety of interactive programs like choosing the right Nissan product based on certain set of criteria and personal needs. Apart from the Micra, visitors are also exposed to Nissan’s existing range of products like X-Trail, Teana and 370Z.
CITY WISE SCHEDULE (FOR MAY-JUNE-JULY-AUG-SEPT 2010)
| Dates (2010) | City/Location | City/Location | City/Location |
| May 8 & 9 | Pune –SGS Mall | South Delhi –Select City Walk | Bangalore –Garuda Mall |
| May 15 & 16 | Pune –Ishanya Mall | Ludhiana –West End Mall | Hyderabad – City Centre |
| May 22 & 23 | Ahmedabad –Iskon Mall | Chandigarh –DT Mall | Chennai -Mayajaal |
| June 5 & 6 | Ahmedabad –Himalaya Mall | Gurgaon – Sahara Mall | Cochin –Oberon Mall |
| June 12 & 13 | Central Mumbai –Nirmal Lifestyle | East Delhi –EDM Mall | Chennai –City Centre |
| June 19 & 20 | North Mumbai –Infiniti Mall | Noida – Centre Stage Mall | Calicut – Focus Mall |
| June 26 & 27 | Jaipur –City Pulse Mall | Bangalore –Forum Mall | |
| July 3 & 4 | North Mumbai –Inorbit Mall | Jaipur – MGF Mall | Hyderabad –GVK-1 |
| July 10 & 11 | Coimbatore –Cherran Shopping Centre | ||
| July 17 & 18 | Pune –SGS Mall | Bangalore –Garuda Mall | Bhubaneshwar –Pal Heights |
| July 24 & 25 | Pune –Ishanya Mall | Ludhiana –West End Mall | Cochin –Oberon Mall |
| Aug 7 & 8 | Goa –Inox Multiplex | South Delhi –Select City Walk | Trivandrum –Big Bazaar |
| Aug 14 & 15 | Gurgaon –Sahara Mall | Calicut –Focus Mall | |
| Aug 21 & 22 | Ahmedabad –Iskon Mall | Chennai –City Centre | |
| Aug 28 & 29 | Ahmedabad –Himalaya Mall | Jaipur –City Pulse Mall | Chennai -Mayajaal |
| Sept 4 &5 | North Mumbai –Infiniti Mall | Jaipur – MGF Mall | Vijayawada –Big Bazaar |
| Sept 11&12 | Bhopal –Jyoti Talkies Campus | Noida –TGIP Mall | Coimbatore –Cherran Shopping Centre |
| Sept 18 & 19 | Lucknow –Fun Republic | ||
| Sept 25 &26 | South Mumbai –Atria Mall |
