Ford India and National Geographic announced MyEndeavour alterrain – an all-new adventure driving series. This series will feature five real people, from different walks of life, each who sets out on a thrilling journey, enroute deriving inspiration from an endeavour.
Viewers of this show can watch writer Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in the Ford’s latest Endeavour Alterrain Edition to find answers to their personal endeavours.
MyEndeavour alterrain will be telecast on National Geographic Channel once a week, starting May with repeat telecast twice a week.
The five individuals will drive through diverse terrain seated in the secure confines of the Endeavour Alterrain Edition’s tasteful wood-panelled interior embellished with subtle but classy molten metallic touches in the right places. The Alterrain Edition adds an intuitive dimension to the journeys with practical technology-based features such as shift-on-the-fly (easy shift to four-wheel drive), touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stalk that will complement the tough and practical tasks (off-road, luggage, passengers) that the SUV is meant to do.
On the outside the Endeavour Alterrain Edition features eye-pleasing alloys with a sharp front grille crowned with an aesthetic nameplate badge, a front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror. This edition of the Ford Endeavour can be distinctly recognized by its ‘alterrain’ moniker that adds to the SUV’s impressive road presence.
Nagesh Kukunoor’s ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films while Vijender Singh’s plans to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there.
Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India’s only African tribe. Being a serial road tripper and traveller, Gul Panag will go on a personal endeavour to complete an unfinished business of exploring coastal Karnataka with a drive from Goa to Hampi .
Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.
Endeavour’s brand recognition in India comes from Ford’s legendary 4×4 DNA and the SUV bagging the ‘Most Dependable SUV’ recognition in JD Power Asia Pacific Vehicle Dependability Study three years in a row.
As more customers aspire to get away from the monotony of daily life to find meaningful pursuits along the road less travelled, Ford India has transformed its traditionally practical, versatile and muscular Endeavour to become more aesthetic, fuel efficient and interactive while preserving its bold personality at the core. The MyEndeavour alterrain show is a reflection of that aspiration.
