BMW’s retro brand of cars MINI will make its official debut at the 2012 auto expo with car delivery to start by Jan to March. MINI will launch three new models in India: The iconic three-door Cooper Hatch, the Cooper convertible and the Countryman SUV.
BMW is currently setting up new dealerships and the first 2 will come up in Delhi and Mumbai. By end of 2012, Pune, Chandigarh, Chennai and Bangalore will also see dealerships.
The company hopes to lure enthusiasts with high-end performance versions and pricing will be somewhere around the X1 – in the Rs 25-35 lakh range. The MINI will make it in India as a CBU (completely-built units)
BMW will showcase the entire line up of the MINI range in India and will focus initially on brand-building. As part of brand building MINI has officially started the facebook page to connect with MINI drivers and fans from across India.
A 52-year-old brand, Mini was initially developed as a small city car by the British Motor Corporation. It was bought by BMW in 1994 along with the Rover Group. The current larger (in size) Mini cars bear almost no technical relation to the original car, though they feature a similar design language.
The MINI is the direct successor to Sir Alec Issigonis’ 1959 classic, which was produced until 1999. The new generation adds state-of-the-art technology, modern levels of safety, quality and reliability to traditional MINI values, such as optimum interior space within compact exterior dimensions
The BMW Group already sells the BMW, Rolls-Royce and BMW Motorrad (two-wheeler) brands in India, though the last two are imported through independent channels. Only one brand is left without an Indian presence – Husqvarna motorcycles.
So check out the MINI range and more of our updates from the Auto Expo.
