Mercedes-Benz India regains ground in August 2011 with a total sale of 614 units, recording a growth of 7% over August 2010 (August 2010: 573 units). The company also grew by 40% by clocking 4890 units in the period from January-August 2011 as compared to the same period in 2010 (January-August 2010: 3495 units).
Major enablers driving this growth have been the company’s flagship sedan: the E-Class and the company’s best seller-the C-Class. While the E-Class sold 189 units in August 2011, the C-Class even in its phase out stage continued with its popularity run by selling an impressive 319 units, registering a healthy 25 % growth (August 2010: 256 units), thereby retaining its segment leadership yet again.
The high acceptability of the Mercedes-Benz SUV comprising the ML-Class and the GL-Class continued with a combined sale of 59 units in August 2011 (August 2010: 37 units). Another segment leader from Mercedes-Benz portfolio, the S-Class sold 22 units (Aug 2010 42 units).
In the period from January-August 2011, Mercedes-Benz India grew by a healthy 40% clocking 4890 units as compared to January-August 2010. Mercedes-Benz India’s sedan segment comprising the C-Class, E-Class & the S-Class grew steadily at 33% in the January-August 2011 period by registering sales of 4230 units (Jan-Aug 2010: 3180 units). The SUV segment comprising the ML-Class and GL-Class also registered a robust growth of almost 125%. (Jan-Aug 2011: 539 units; Jan-Aug 2010: 237 units)
Mr. Debashis Mitra, Director, Marketing & Sales elaborated, “The growing preference amongst customers for a premium brand like Mercedes-Benz reiterates their faith in our exciting product offering, world class after sales service and our impeccable brand value. With the launch of the exciting New C-Class and an aggressive launch calendar this festive season, we are bullish to retain the ongoing good momentum. Overall we are going good and well on course towards achieving our targets and do not see the need to revise them.”
