Mercedes-Benz settled form the third position in the Indian luxury market in 2012. The company managed to sell 7138 units of cars as wholesale(Wholesale refers to no. of unit sold by manufacturer (MBIL) to its dealer partners).
The German car claims to achieve the overall sales target in luxury cars in India (The range of cars priced upwards Rs 30 Lakhs).
The new M-Class SUV launched in India in May-2012 has been a runaway success and is booked until May-2013. The B-Class pioneered the Sports Tourer category in India and is also booked until February 2013. The S-Class which epitomizes luxury motoring continues to remain the overwhelming leader in its segment.
Mercedes-Benz India has pursued its aggressive network expansion strategy in 2012. With opening of 6 new touchpoints in Tier II & III cities, Mercedes-Benz India now is present in 31 cities with 72 touchpoints and has the densest network among all luxury car manufacturers in India.
2013 will see many new products from the German Luxury car maker. The new A-Class hatch, GL Class, facelifted E-Class and hopefully the new S-Class could see a launch in the Indian market.
