Mercedes-Benz will launch the new B-Class Sports Tourer in India on the 18th September. The German luxury car maker unveiled the soon to be launched the B-Class at the Buddh International Circuit in July.
To promote the car, the company launched a new marketing initiative:
Grit. Guts. Passion. That’s all you need to test your limits, challenge yourself and take the ultimate leap. Thousands are Ready to B part of an adventurous touring experience.
Are you Ready to B?
Participate in the Ready to B! contest* and get ready for the most mind-boggling time of your life.
For more details visit: http://readytob.in
The Mercedes-Benz B-Class offers the versatility of an MUV, ride quality of a sedan and dynamic performance of an SUV. The Sports Tourer will be available initially only with 1.6 litre petrol engine option featuring Mercedes-Benz BlueEFFICIENCY technology. It offers an aviation-inspired dashboard design, sporty 7G DCT gearbox and highly sophisticated trims and equipment continuing Mercedes-Benz’s philosophy of “Best or Nothing”.
The new B-Class will help the company to cater the volumes segment and will be the cheapest model offering by the company.
Mercedes will certainly have to play the price card to differentiate the product and attract more buyers. The B-Class will be the temporary solution, to compete with BMW X1 and Audi, until the GLA SUV hits the roads, which will happen only in 2014-15.
Stay tuned to GoaOnWheels.com for more details
