Mahindra’s Xylo, touched new milestones during FY 2010-11. A high level of customer satisfaction with the Xylo has enabled it to achieve sales of 32,062 units during this period as against 27,978 units during 2009-10, registering a growth of 15%.
The HT MaRS Survey for Customer Satisfaction 2010, where Xylo topped in the segment is one such validation of the customer’s high level of satisfaction with the MPV. This has led to the Xylo’s highest ever annual sales since it has been launched in the Indian market.
Speaking on this milestone, Mr. Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, M&M Ltd., said, “Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch in early 2009. We are sure that going forward, the Xylo, which enables people to have the time of their life with friends and family, will make further inroads into the market.”
About the Xylo
The Mahindra Xylo boasts of a wide array of unique features including Flat Bed front seats, Digital Drive Assist System (DDAS), foldable flight trays, Reverse Park assist and surround cool dual ACs. It is available in four variants and a range of eight elegant shades just right for the discerning customer and which has led them to perceive it as an ideal vehicle for city roads.
Most importantly, the Xylo offers 2 engine options – the industry leading 112 BHP mEagle engine and the fuel efficient Mdi CRDe engine – which lends more power to the vehicle, unmatched by others in the category.
FY 2011 saw some key product improvements as the Xylo announced the launch of the D2 mDI CRDe variant in the ever popular Diamond White colour. This 7 seater variant boasts of side-facing rear seats and an impressive mileage of 14.91kmpl for the BS3 version (as per ARAI).
Targeted at the connoisseurs of luxury, the Xylo Celebration Edition was launched with an executive look and feel. A true celebration of comfort and luxury, the Xylo Celebration Edition retained its exclusivity with only 1000 vehicles being rolled out.
Last year also witnessed the launch of the Happy Legs campaign. It further strengthened consumer connect with Happy Legs Fashion Shows and a tie-up with the Kingfisher Calendar. Having set new benchmarks in luxurious space and comfort during road travel, the Xylo was a fitting partner to Mayur and Rocky’s popular gastronomic trails, ‘Highway on my Plate’ which featured on NDTV Good Times.
The Mahindra Xylo brand is all about fun, style and having a good time. The Time of your life Karaoke Contest by Mahindra Xylo and 94.3 Radio One extended this value proposition to the corporate arena. The contest received an overwhelming response this year and continued with the positive momentum it gathered in the previous year. This contest truly lives up to the brand’s philosophy of giving people the ‘Time of their Life’.
To further enhance the brand’s engagement with its consumers, ensure direct interaction and help the owner understand his Xylo experience better, Xylo Driveathons were organized across various cities. A unique customer-centric initiative, these eventsfocused on highlighting the vehicle’s superior mileage.
Today, the brand’s ever growing popularity is also visible in the online space. The Mahindra Xylo community on the popular social networking site, Facebook, has over 3 lakh fans sharing and updating their experiences. Further, the Xylo Karaoke Star is an example of a truly innovative singing contest, where participants could record their song over their mobile phones and gather votes on Facebook. The overwhelming response it received, with over 5000 songs being recorded, once again re-affirmed the brand’s strong digital presence.
