Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, today announced that it will open bookings for its cheetah-inspired XUV500 from 8th June, 2012. With this announcement, the XUV500 will now be available across India including the existing 19 cities where it had been launched earlier.
In the second phase of bookings, the XUV500 was made available in 19 cities across India and had received an overwhelming 25000+ booking applications from customers. Out of these booking requests, the names of 7200 winning applicants were selected through an automated process, called the XUV500 Draw.
While announcing the nation-wide opening of bookings for the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, ‘It has been an incredible journey so far for the XUV500 and we are pleased to take the product national. We have been inundated with requests for re-opening of bookings not just from existing cities but also from cities where the XUV500 was not available. Now that we have ramped-up our production capacity significantly, we are confident that we will be able to take care of the growing all-India demand for the XUV500.”
The Mahindra XUV500 comes with cheetah-inspired styling, refinement like never before and enhanced technology and safety features along with luxurious interiors, making the XUV500 an apt choice for sedan and SUV buyers.
XUV500 has already notched up prestigious wins in rallies like Desert storm, Desert Dash & Dakshin Dare in the extreme category. The Dakshin Dare victory marked a triumph for the XUV500, becoming the first diesel SUV to win an extreme category in the history of Indian rallying.