Mahindra is riding on the success of the XUV500 and Bolero which have helped the company post robust sales and now has claimed the third position over taking Tata Motors.
Tata Motors, once the country’s second biggest passenger vehicle maker lost this spot to Hyundai a couple of years back and now has further come down. Mahindra is currently the leader in the utility vehicles and SUV space in the Indian market.
M&M sold 61,504 units during April-June 2012, with sales growing 28%. In contrast , Tata Motors’ sales slipped 7% to 60,405 units in the same period. Out of the first three months of the current fiscal, sales of Tata Motors have fallen in two months (April and June), and single-digit growth was witnessed in May.
Mahindra plans to launch a couple of more models in the Indian market by end of this year. The fist being the Verito facelift which will be launched on the 25th of this month and the next will the mini Xylo during the festive season.
The Verito compact sedan which is the under 4 metre sedan from Mahindra will launched by end of this year. The Mini Xylo and Verito compact sedan will help Mahindra to address a larger customer base.
Tata Motors have not tasted much success with the Aria crossover and the Nano too has not been able to meet the numbers the company promised. With dwindling Indica and Indigo sales Tata Motors certainly has to work very hard to revive sales.
