Tata Motors have introduced a new offer which offers the customers to swipe their credit card and drive out in a Tata Nano, on the same day. An industry first the offer is aimed to provide customers fast and hassle free buying. Making the offer irresistible, customers can also convert the entire amount in monthly instalments at 0% interest, over a period of 12 months, at an EMI of Rs.8,333 per lakh.
With the introduction of this offer, consumers get the benefit of converting the entire amount on the credit card into interest free instalment, spread over a period of 12 months and manage monthly cash flow better.
Tata Nano has partnered with five banks for this special scheme — Axis Bank, HSBC Bank, ICICI Bank, Kotak Mahindra Bank and Standard Chartered Bank. Customers in India, who have credit cards belonging to these banks can avail of this special scheme in 26 cities, across 75 Tata Motors Dealerships.
The offer may help to boost the sagging sales of the Nano which registered only 1505 units in February. In the last three months the Nano is averaging barely 1500 plus units. With bleak economic conditions and rising commodity prices the target buyers which are the middle class have been affected heavily.
Tata Motors is planning to launch a facelifted variant of the Nano which will hit the shores soon.