Fiat has planned a new strategy for the Indian market which marks its third entry in the Indian market. Along with an aggressive dealer network, Fiat will also launch the Iconic band Jeep in India.
The brand will make its official debut with the launch of the Grand Cherokee followed by Wrangler.
The fourth generation Grand Cherokee codenamed WK2 is based on the current generation Mercedes-Benz M-Class SUV which promises to offer superb off-roading ability with lavish and comfortable interiors. The SUV will be powered by a 3.0-litre common-rail diesel which develops 237bhp.
The Grand Cherokee has received a minor facelift equipped with an eight-speed gearbox. Jeep will launch the facelifted variant of the Grand Cherokee in India.
The Other model to hit the shores will be the Wrangler SUV which is the successor to famous World War II Jeep, which also known as Willys CJ (Civilian Jeep). The Willys brand is well acknowledged to most Indians thanks to Mahindra which have been building the MM540 and Commander jeeps on the same platform for the last 70 odd years.
The Wrangler SUV is available in two wheelbases. Fiat is testing both the short & Long wheel base for the Indian market. Both will most likely make it to the Indian market.
Initially the Grand Cherokee & Wrangler be launched as CBU’s and Fiat plans to assemble the Grand Cherokee in the future at the company’s Ranjangaon plant.
Image Source: Autocar India
