Observing the growing commercial vehicles industry and also the rapid industrialisation and infrastructure development in India, South Korean auto major Hyundai Motor is studying the Indian market to launch commercial vehicles as part of its global plan to strengthen the segment.
To begin with, the company that mainly sells compact cars in India, is considering to introduce high-end and premium trucks in the country.
“There are lots of possibilities to launch commercial vehicles in India…we are currently studying the Indian market…So, we are planning,” Hyundai Motor Company Deputy General Manager (Commercial vehicle Marketing team) J D Lee said on the sidelines of the Tokyo Motor Show.
Without giving much details, Lee said the company is looking at high-end and premium trucks for the Indian market initially. Besides, it is also considering at introducing buses as well. When asked about the launch he said: “We hope to launch it very soon.”
He said the company took time to enter the Indian commercial vehicles market as the low cost ones used to be more attractive there, which is changing now.
Well we hope to see some action at the 2012 Auto Expo, where Hyundai may display the trucks to get feedback.
Currently Tata Motors is the leading company in India followed by Ashok Leyland and Eicher. Recently Isuzu also increased its stake in Swaraj Mazda and is now looking for a bigger pie of the CV market.
Other players like MAN,Mercedes-Benz,Volvo and Kamaz has mainly entered the premium market.
