Honda Motorcycle & Scooter India has jumped to spot number in overtaking TVS in January and February. The next target being to overtake India’s second largest bike maker Bajaj which is a segment leader in the premium category. Honda Motorcycle & Scooter India (HMSI) has recorded an 11.2% sales growth in February over the previous month at 1.97 lakh units. The company is short just 7000 units which will then enable it to reach the spot number 2.
But How?
In order to enhance the joy of riding with style, Honda is all set to launch its first Mass segment bike Dream Yuga by End of May 2012.
In the heart of Dream Yuga is a 110cc engine which generates 9 BHP Power at 7,500 rpm. Dream Yuga has one of the longest seats in category to ensure superior riding comfort in long rides.
With viscous air filter, MF battery and Tubeless tyres (optional Tuff-up Tube), Dream Yuga is the Most Maintenance Free bike in mass motorcycle category.
Attractive and Unique graphics enhances the bike’s style. Dream Yuga offers best in class mileage of 72Km/Liter. It’s tough frame, strong grab rail and stylish alloy wheels provide higher reliability & value for money to the customer.
Well the price?
The Yuga, which will have a couple of variants, is expected to be priced competitively at Rs 40,000-42,000.
Hero MotoCorp dominates the mass segment with the CD Dawn priced at Rs 36,000 (ex-showroom Delhi) the lowest price in its segment. Bajaj’s entry-level product is the Boxer 150cc retails at around Rs 42,000. The heat is only growing in the two-wheeler industry and Honda is increasing it further.
That’s good news to the customers who will now get more value for money products at a lower price.
Will this fight lead to a similar situation in the 150cc segment?
