Honda Motorcycle and Scooter India is betting big on its 100cc bike which will go on sale in a couple of years. Honda is now looking to tap the rural market which is very important for the companies growth.
Two-wheeler maker is working on a new version of the CD platform in the 100-cc segment, where Hero’s CD Dawn and CD Deluxe have the highest sales. The company has even appointed five management teams across India led by Japanese executives to create a new decentralised marketing structure for consistent sales.
Hero and Honda parted away and both the companies now will look to create a niche for themselves and along with increasing its market share.
Honda, which owns the CD brand globally jointly with Hero, is likely to bring in a new improved engine with fresh design cues to attract young and rural India. Hero’s claim on the CD brand exists only till 2014, by when Honda wants to emerge as a major player in the Indian circuit.
Source: ET
