World’s largest two-wheeler maker Hero launched the new brand identity in the Sri Lankan market. The company has tied up with ABANS Group of Sri Lanka to bring its two-wheelers to the country.
This marks the brand’s first foray into the international market since the launch of its new brand identity just over a year ago. Under the alliance, ABANS has been appointed as the sole distributor of Hero MotoCorp range of two-wheelers in Sri Lanka.
ABANS group will be responsible for the distribution of Hero two-wheelers. The products will be sold via 50 dealers to start with.
The range of Hero two-wheelers which will be available in the Sri Lankan market include successful brands across categories – the entry-level segment (HF Deluxe and HF Dawn); the Deluxe segment (Pro, Splendor NXG, Super Splendor, Glamour & Passion Pro); and the premium segment (Karizma ZMR, Hunk, Xtreme and Achiever), and the scooter Pleasure.
Hero MotoCorp will also soon commence its exports to new international markets in Africa and Latin America in order to reach the stated objective of 10 per cent of its total volumes from international business in the five years.
Read more details and the full press release here
