Going further with its largest product experiential campaign, Ford went live with the EcoSport and unlocked the first-of-its-kind opportunity for a hundred consumers to drive the urban SUV and share their product experience with family and friends.
The hundred consumers will be selected by a jury having evaluated the registrations basis following or votes, quality of content uploaded on www.ecosportdiscoveries.co.in and other *criteria. The experiential drive will commence in May 2013.
Ford India also announced that the EcoSport line-up will include four trims, giving consumers a choice of three engine options with options including manual transmission and an automatic transmission option in petrol.
Ford will, for the first time offer an SUV with its award-winning 1.0L EcoBoost turbocharged engine. EcoSport will be the first vehicle in its segment to feature a voice enabled interactive system better known as SYNC, which the manufacturer has co-developed with Microsoft.
Ford India also announced today the simultaneous opening of the first two EcoSport Urban Hubs in New Delhi and Mumbai at Select CityWalk, Saket and Infinity Mall, Malad respectively.
As part of the 12-city roadshow, this is the next step forward with the EcoSport Urban Discoveries campaign. In the following weekends, the EcoSport Urban Hub will be going to Bengaluru, Chandigarh, Kochi, Ludhiana, Chennai, Jaipur, Hyderabad, Ahmedabad, Pune and Kolkata in a phased manner, and consumers will have the opportunity to see, touch and feel the upcoming EcoSport in this modular urban environment in high footfall malls in each of these 12 cities.
The EcoSport Urban Hub is a modular interactive zone contained inside the atrium of a mall featuring an urban skyline as a backdrop and a glass floor embedded with objects that will be reminiscent of places in a city. The Hub also includes an educational 3-D Ecoboost engine holocube which is a revolving and projected display of the engine’s construction to familiarize visitors with the revolutionary engine technology. A SYNC simulator in the form of an engaging driving game and music selector will give users a sense of the functional simplicity of the voice enabled interactive feature.
The EcoSport will be on display for visitors to explore the exterior and interior of product in this modular ‘urban’ environment that reflects the positioning of the urban SUV. Those interested in the EcoSport can register themselves at the EcoSport Urban Hub and they will be kept informed about the progress towards the market launch.
