To celebrate the sale of 100,000 wholesale units of Figo, Ford has embarked on a road show, Ford Figo ‘Bharat Yatra’, to 1,000 cities across India – giving customers and fans a first hand look at the popular hatch.
“We are proud to have attracted 100,000 Figo customers in just 15 months. Through our 100-day road show, the Ford Figo ‘Bharat Yatra’, we will introduce the vehicle to even more Indian drivers, enabling them to see, first hand, what the buzz is all about,” said Nigel Wark, executive director, Marketing, Sales and Service, Ford India.
The innovative Ford Figo ‘Bharat Yatra’ road show kicked off in Kolkata on June 29, and will continue through the states of West Bengal, Assam, Orissa, Chattisgarh, Bihar, Jharkhand and Maharashtra. Beginning next week, another two convoys will depart from Pune and Bangalore. The three Figo convoys will visit 1,000 Indian towns, covering 18 Indian states, over the next 100 days.
The route for the Ford Figo ‘Bharat Yatra’ has been meticulously crafted to ensure that the car not only goes to Tier I and II cities, such as Pune and Asansol, but also to more remote towns such as Gadchiroli, Hinganhat and Korba.
“The Ford Figo ‘Bharat Yatra’ road show will enable customers across India to experience Figo’s impressive features, including Bluetooth® technology and best-in-class air conditioning,” said Wark. “Customers will be invited to feel the car’s plush interiors, explore its generous boot space, and pose for photos with their families inside the Figo.”
Since its March 2010 launch in New Delhi, Figo has clinched 20 Indian auto industry awards, and become India’s ‘Most Awarded Car’. The vehicle’s success has helped propel Ford to one of the top five carmakers in India.
Besides being a fun-to-drive car, Figo is also inexpensive to own. With specially designed ‘child parts’ – which can be replaced at a fraction of the cost of a full panel – Figo customers have benefited from low cost of ownership. In addition, Figo’s fuel efficient powertrains return 15.5 km/L for petrol and 18.5 km/L for diesel, without compromising performance.
Figo’s popularity isn’t limited to the domestic market. In 2010-2011, the car was exported to five foreign markets – Bahrain, Kenya, Mexico, Nepal and South Africa. In the coming year, Ford India will export Figo to 48 more markets worldwide.