Fiat India has launched a revamped website and added new features to enhance its digital presence. Fiat Group recently established Fiat Group Automobiles India Pvt. Ltd as an independent sales, marketing and distribution company after the split in the JV with Tata Motors.
With a series of new and significantly refreshed models slated to hit the Indian shores the company has launched a highly interactive and engaging website to connect with incumbent and prospective consumers. Fiat has been opening new dealers in prominent cities and will start the 2013 with refreshes of the Linea and the Punto.
The website showcases models in a visually appealing manner and also provides detailed information. Based on the latest Interwoven 7.3 platform, the technology base resonates with the philosophy of Fiat which is technology leader in diesel engines across the globe.
The website also has a dedicated community page under the section called Fiat Nation. It captures the essence of Fiat in India through a series of commercials, videos, photographs and updates on latest events and developments and helps the viewer to connect with a fast growing base of Fiat fans.
The prospective consumers can schedule a test drive at a dealer located close to them. Google Maps are incorporated in the website to assist consumers to locate a dealer near them.
The url of the website is http://www.fiat-india.com/
