BMW India has launched a new unique concept, BMW Mobile Showrooms which give customers in emerging markets like India an opportunity to experience the BMW brand, test drive vehicles, interact with product experts and avail promotional financial offers from BMW Financial Services.
The new concept will help to further strengthen the BMW brand in the Indian market. The Tier II cities are showing tremendous potential for luxury brands as the buying power has increased.
The mobile showrooms will help the company to tap this potential quickly and also increase the sales as it will give the customers to get aquatinted to the brand and the cars.
The BMW Mobile Showroom will reach cities that have the potential to be covered under the existing BMW sales and service network. Covering seven states, the BMW Mobile showroom will visit Karnal (Haryana), Agra (Uttar Pradesh), Dehradun (Uttarakhand), Jamshedpur (Jharkhand), Patna (Bihar), Bhopal (Madhya Pradesh), and Nashik, Maharashtra.
The BMW Moblie showrooms will offer the following services
- A weather proof, air-conditioned structure, the BMW Mobile Showroom will be a representation of BMW’s luxurious dealerships.
- BMW Financial Services will provide 100% funding on the entire product range at the BMW Mobile Showrooms.
- Four cars on display, a reception area and a VIP lounge. The cars for display and test drives at the BMW Mobile Showroom will include: the all-new BMW 3 Series, the BMW 5 Series, the BMW X1, the BMW X3, and the BMW X5. The BMW Mobile Showroom across different locations will also feature the BMW line-up of cars ranging from the BMW 7 Series and the BMW 6 Series to the BMW X6 and the BMW Z4, all of which are available in the country as CBUs (completely built-up) units.
Currently, BMW India has 25 sales outlets in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 40 across major metropolitan centres and emerging markets across India.