Hero Honda started the 150cc sports segment in India, but it was the Pulsar which made the segment even popular.
On November 2001 Bajaj Auto launched the Pulsar in two engine capacities: a powerful 180 cc engine generating 15 Ps of raw pulsating power and one with a hi-performance 150cc engine. The classic twin Pulsars made an immediate mark for themselves with distinctive muscular styling, standard front disc brakes, self start etc and went on to define performance biking in India for the next 10 years.
Indian bikers, starved of exciting powerful bikes made the Pulsar an instant hit. Ever since then the Pulsar has enjoyed 10 years of continuous leadership despite the best of what the competition could offer. The bike today has a portfolio starting from 135cc light-sports vehicle to 220cc Street-fighter model. The range today sells more than 61,000 unit’s every-month in the domestic market with a dominant market share of 43%.
To ensure that the Pulsars stayed ahead, Bajaj R & D constantly improved the design and performance even without the pressure of competition. In fact, for many years, the only benchmark for the upgraded Pulsar’s was the earlier version itself. In October 2003 the revolutionary Digital Twin Spark Ignition technology – DTS-i was introduced. Many other firsts’ like Nitrox suspension, Alloy Wheels, all Black theme, LED tail-lamps, Digital cock-pit etc ensured that the Pulsars ran ahead of competition always.
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