Bajaj auto which announced the exit from scooter market now plans to re-enter the growing and lucrative market. Bajaj auto is also planning to launch a new model from its Pulsar stable.
The MD said Bajaj was planning to re-launch scooters in the future, considering the growing market in this segment. It would also launch a new model of its Pulsar motorcycle next year, with a completely new look, advanced engine and advanced technology.
Considering the growing scooter market especially after the entry of Mahindra scooters like Rodeo, Duro and Flyte and also with TVS Wego, Bajaj will need to look at this segment seriously and do another Pulsar and Discover magic in the scoter market.
Bajaj had shown Blade concept scooter at the 2006 Delhi auto show. Also Bajaj’s scooters like Saffire, Wave and Kristal did not meet expectations due to reliability issues.
Bajaj may have recently refreshed its Pulsar line up, but that will not put Bajaj on the back seat. Bajaj is also looking at various new models to tap the sports bike segment. Recently Yamaha and Honda have announced new models in this segment.
Source: BS Motoring
