Audi India not only wants to be a bigger niche player in India. With a drive up volumes in the Indian market, Audi India is looking at introducing the A3 sports sedan. The company initiated a study to assess the potential in the Indian market.
Michael Pershcke, head, Audi India said, “We have certain products in mind which we want to introduce to gain leadership position in the Indian market. We are looking at adding on A3 to our portfolio and are conducting a market study to assess the feedback among consumers here.”
Audi A3 concept integrates the single-frame grille with its tapered upper corners and headlights with the latest generation of LED technology. The low, flowing roof dome and a coupe-like, low C pillar are among the defining features of the side view.
The Audi A3 concept is 4.44 meters (14.57 feet) long, 1.84 meters (6.04 feet) wide and just 1.39 meters (4.56 feet) high. These proportions emphasize the dynamism of the car’s appearance, as do the performance figures for the drive unit. The five-cylinder turbocharged engine has a power output of 300 kW (408 hp). It distributes its power to all four wheels through a seven-speed S tronic transmission and permanent all-wheel drive.
Audi India has also launched the A7 Sportback and the RS5 in India. Audi will be launching the A6 by mid 2011 and also will get the new Q3 in India by 2012.
Images of the A3 Concept
