Honda launched its fourth scooter Activa i in Goa at an event in Donapaula- Panjim. The Activa commands a brand image and has been one of the bestselling scooter in Goa. The personal compact scooter – Activa i is primarily targeted towards commuters looking for a light and easy to ride scooter.
Highlights of the launch
- Honda aims to reinforce market leadership with its 1st personal compact scooter offering
- Activa i – Light & compact scooter designed for a comfortable everyday mobility solution
- Legacy of Activa with Stylish design, Best in class Mileage & Features at Affordable price
- Revolutionary Honda Eco Technology realizes Dream Mileage of 60kmpl *
The Indian automatic scooter segment can be divided in 3 broad categories – Moto Scooter, Family Scooter and Personal Compact scooter. Till date, Honda was present in only first 2 categories and with the new Activa i, Honda has now entered the personal compact category which contributes almost 25% of automatic scooter sales in India.
In Personal Compact Scooter category, Customers desire an automatic scooter for daily commute which is lightweight, compact and easy to handle yet comfortable for both genders. Thus was developed Activa i Honda’s First ever “Light weight personal compact” automatic scooter.
Activa i has been specially developed for comfort and convenience and leaves competition models far behind with its long list of exclusive features. These include – Combi Brake System (which reduces braking distance by 24% compared to conventional brakes), tubeless tyres, maintenance free battery, viscous air filter, comfortable seating posture and maximum storage space of 18 litres. The compact and lean design is easy to handle in traffic by both male and female riders. At 103kg, its lightweight design ensures fatigue free ride & ease of parking for female riders and high ground clearance of 165mm guarantees joyful riding.
Activa i is sure to win hearts with its subtle yet attractive unisex style. On the performance front, Honda’s technologically advanced 109 cc 4-stroke air cooled engine comes with the revolutionary Honda Eco Technology successfully combines improved combustion, reduced friction and optimized transmission leading to Dream Mileage of 60kmpl *.
Leaving competition way behind in the roads, Activa i gives best in class net power of 5.83kw (8 BHP), superb torque output of 8.74Nm@5500 RPM for better pickup and effortless riding with higher initial and overtaking acceleration.
Activa i comes in 4 stunning colors – Beige Metallic, Pearl Sunbeam White, Alpha Red Metallic and Purple Metallic.
As Honda’s most affordable offering in automatic scooter lineup, Activa i comes at an extremely attractive price of ` 45913 (Ex-Showroom,Goa). It is now available for sales will be available for sale across all Honda 2 wheeler dealers in Goa.
Goan Two wheeler industry on a downturn
The 2Wheeler industry in Goa is rapidly growing and today contributes 0.3 % to total 2Wheeler sales in India. As the ‘Fastest Growing 2Wheeler Company in both Goa and pan-India’ – Honda grew Market Share in June’13 by 7% compared to June’12.
However, Goa 2Wheeler industry has degrown by 10 % in FY13-14 (YoY basis). Honda meets the expectations of customers in Goa with its 11 sales and service outlets and aims to aggressively expand its reach. New launches will help to increase the market sentiment and boost sales.
