BMW India has launched Deutsche Motoren, BMW Group’s largest dealership facility in India. The new facility is situated at Mathura Road, Faridabad and is headed by Mr. Yadur Kapur, Managing Director, Deutsche Motoren.
Recently Mercedes-Benz inaugurated the largest Workshop in India. This is probably the reply by BMW. (The German rival vary continues)
Spread over 130,000 sq ft, the ultra modern 4S facility has a premium showroom integrated with an advanced after-sales service facility featuring Sales, Service, Spare Parts and Business Systems to ensure that customers receive the best-in-class pre and post sales ownership experience.
The design of the showroom is based upon Reception at the Car (RATC) and Urban Street Display concept which is a signature BMW layout with a consultation lounge, sales and after sales desk close to the display area. The showroom can display up to 13 cars and the workshop is equipped with 92 bays that can attend and service up to 350 cars per day. Deutsche Motoren employs around 75 people.
Mr. Philipp von Sahr, President, BMW Group India said, “Five years ago, BMW changed the face of Indian luxury car segment with introduction of world-class premium dealerships that presented an unparalleled experience to the premium clientele. Today, with the launch of Deutsche Motoren Faridabad, BMW India is proud to set yet another benchmark in luxury car retail in India. Due to its vast capacity and meticulous BMW processes, Deutsche Motoren Faridabad will offer supreme pre and post sales service to BMW customers.”
