All set to make its grand entry into the Indian scooter market, India Yamaha Motor announced that it has signed up Bollywood diva Deepika Padukone as the face of Yamaha Scooters in India.
This is the first time that the actress will endorse an automobile product and Yamaha is upbeat that her feminine yet sporty disposition will gel easily with the Indian target audience. While Deepika will endorse the scooter section of Yamaha, John Abraham will continue to be the brand ambassador of the company’s flagship bikes.
Yamaha is going the Hero way by first launching a product to meet the expectations of the fairer sex and may consider more masculine scooters in future.
Yamaha Ray scooter is expected to be launched around Diwali.
As per the deal, Deepika will make appearances in commercials which are already lined up. The bubbly and active image of the actress will complement the sporty and stylish scooter that Yamaha has to offer to its female customers which will primarily be under the age of 24 years.
This visual connection will provide appropriate value addition to the brand and will bring the product alive onscreen. Moreover, she appeals to the Indian youth both through her movies and her off screen appearances. Her stature in the film industry goes well with Yamaha’s current positioning in the two-wheeler industry.
