Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the Indian subsidiary of the world’s leading truck manufacturer Daimler AG, today commenced its commercial production and rolled out its first 25-tonne Rigid BharatBenz truck off the assembly line at its Oragadam plant in Chennai.
Since the launch of BharatBenz brand for the Indian market in early 2011, the subsequent BharatBenz Product Premiere early this year and the inauguration of the state-of-the-art manufacturing facility at Oragadam near Chennai, in April 2012, the production of BharatBenz trucks are on schedule.
The first product scheduled for the market launch is the 2523 Heavy Duty Truck with 230 HP, based on the Mercedes Benz Axor platform. With the start of production, Daimler India Commercial Vehicles Pvt. Ltd. (DICV) will offer value-for-money trucks that will deliver best in class performance, reliability and fuel efficiency.
The market launch of BharatBenz trucks is scheduled for September 2012.
Speaking on the occasion, Mr. Marc Llistosella, Managing Director & CEO, DICV, referred to the immense performance both Indian and German employees showed to turn the company’s engagement into a success.
“The fact that today’s launch of production sets another milestone only a few weeks after the plant opening reiterates that our project is well underway. It is a proud moment for us, again today, to see the fructification of the team’s work over the last few years,” he added.
In the first phase, BharatBenz trucks will be sold and serviced over a network of 70 dealer locations.
