Tata Motors launched the Aria crossover on the 11th October had sent a vehicle to JLR for finishing. We all assumed that JLR would give inputs to improve the Aria. The truth behind this was that, JLR had worked on the interiors of the Aria and had pumped in some few more accessories.
The Aria Pride Executive got some neat treatment.
On the exterior side the Pride Executive boasted 19” alloy wheels, Lago grey roof colour, black front wheel arch aperture, front bumper chin and rear bumper with lago grey colour. On the interior side, it gets Alpaca leather wrapped dashboard centre, steering wheel, door trim and parking brake handle.
It also gets Alpaca leather seat covers and door inserts. Twin DVD screens found usually on high end cars are also available along with picnic tables integrated behind the front two wheels.
The Aria has not been a seller ever since launched. The high prices first killed the initial hype the crossover created and the XUV500 did the damage later.
The Aria came with a host new features which was a first on any Indian made car.
We feel Tata should certainly offer more for a lower price, the products are mainly known for that.
So what do you think of the scooped up Aria in India at the current price of the top end variant? Should Tata Motors launch it and revise the current prices?
