LML is making a fast comeback in India and is planning to launch a number of new models to tap the growing two-wheeler market in India.
After making a comeback in the scooter market, Kanpur-based LML plans to re-launch its popular Freedom motorcycle in 100cc and 125cc engine capacities by end of this year. The product will mark LML’s re-entry into the motorcycle market.
“We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine,” PS Choudhary, head of marketing and sales, LML said.
The company is seeking to infuse fresh capital either via private equity route or through dilution of equity stake in order to fund development of new products that also include 125cc gearless scooter to be launched next year.
The scooter will be an all new model and will compete with the likes of Honda Activa and Suzuki Access.
