Posts tagged Pulsar
Bajaj Auto to focus on brands for growth
May 14th
Bajaj Auto believes that its focus on brands will continue in the future which helped Bajaj get more sales especially the Pulsar & Discover.
Mr. Rajiv Bajaj, Managing Director said that the key brands today were the Pulsar and Discover motorcycles as well as the RE three-wheeler. Each attribute of a Pulsar or Discover is ‘self-evident’ in terms of its price, cost and the customer concerned. “Strategy is the logic of magic while results are the magic of logic,” he said.
Bikes may not sport Bajaj tag in future
Apr 10th
Bajaj Auto is turning on its head its sales strategy to remodel itself as a garage of independent brands its most radical restructuring exercise since the decision to exit scooters. The company will distance itself from the parent brand and focus on just four motorcycle brands—Boxer, Discover, Pulsar and KTM—as well as the rear-engine three-wheeler brand, phasing out the rest. More >
Bajaj Auto to launch Pulsar 135cc in December
Nov 28th
Aiming to expand its portfolio in executive segment motorcycles, Bajaj Auto said it will launch Pulsar in the sub-150cc category early next month.
Bajaj Auto Plans to Ramp-up Pulsar Production!
Nov 23rd
Bajaj Auto has huge expectations with its Pulsar bike and plans to ramp-up its production to 90,000 units per month in the next six months with a sales target of one million units per annum by end-FY 11.
The company, which had a sales of 28,000 per month (3,36,000 for the year) in FY 09, is aiming to sell six lakh Pulsars this fiscal (FY 10) at a monthly average of 50,000 units per month, Bajaj Auto’s CEO for 2-Wheelers, S Sridhar, told PTI.
The target is to up this to 85,000 units per month in FY 11 with the annual sales target pegged at one million units, he said. Of this, Pulsar 180 cc and 220 cc, both launched early this year to beat competition from Yamaha and Suzuki, would constitute 40 per cent sales with the balance from the Pulsar 150 cc.
Presently, its 180 cc and 220 cc sales constitute 30 per cent of the total Pulsar portfolio.
