Posts tagged Bajaj
Bajaj Auto to focus on brands for growth
May 14th
Bajaj Auto believes that its focus on brands will continue in the future which helped Bajaj get more sales especially the Pulsar & Discover.
Mr. Rajiv Bajaj, Managing Director said that the key brands today were the Pulsar and Discover motorcycles as well as the RE three-wheeler. Each attribute of a Pulsar or Discover is ‘self-evident’ in terms of its price, cost and the customer concerned. “Strategy is the logic of magic while results are the magic of logic,” he said.
Bajaj Discover 150 goes on line
May 13th
Bajaj Auto launched Discover 150 at rs. 46,000 and started a price war in the 150cc motorcycles segment.
Check all the details of the Discover 150 online.
Bajaj launches Discover 150 at Rs. 46,000
May 10th
Bajaj Auto launched the new Discover 150. The Discover 150 comes with a new 144cc DTS-i engine which gives an average mileage of 65 kmpl and a power output of 13.0 PS @ 7500 rpm. The new Discover is equipped with a 5-speed gear-box, electric start, nitrox suspension, disc-brakes at the front, wider-rear tyres.
Bajaj to launch discover 150 on 10th of May
May 6th
Bajaj auto is all set to take the Indian market with a storm. They first re-entered the 100cc segment with a the Sport Discover 100 and then launched the Pulsar 135 Sport.
Now Bajaj wants to launch what they showcased at the 2008 auto show the Discover 150. Bajaj will launch the bike on 10th May and then in a phase manner launch it in other parts of India. More >
Bajaj to launch cars on Renault platform
Apr 14th
Bajaj Auto, which is planning launch four-wheelers in both passenger and commercial vehicle segment in 2012, will use the Renault platform for their production. The platform is under development, and it will share common aggregates, catering to requirements of passenger vehicles as well as goods carriers.
Bikes may not sport Bajaj tag in future
Apr 10th
Bajaj Auto is turning on its head its sales strategy to remodel itself as a garage of independent brands its most radical restructuring exercise since the decision to exit scooters. The company will distance itself from the parent brand and focus on just four motorcycle brands—Boxer, Discover, Pulsar and KTM—as well as the rear-engine three-wheeler brand, phasing out the rest. More >
