Used Cars/Bike
Ford to drive into used-car market soon
Aug 24th
After the success of Ford Figo, Ford India is all set to enter the used car market once again. Few years back, Ford India had introduced its used car business Ford Assured in the Indian market in association with its dealership network.
However, the business soon closed down due to extremely poor response from the market. Ford launched the Ford Assured programme way back in 2002, to buy, re-condition and sell used cars of different Indian makes.
With major auto makers launching the used car programme Ford feels this strategy is good to develop a strong customer relationship across product portfolios. The used car business also helps reach a larger number of customers, give dealers additional revenue, extra volumes and help enrich the corporate image.
Toyota Trust special offer
Jul 22nd
Toyota Trust is offering special offer for the period between July – August.
Valuate your car and get exciting prises. For more details contact your nearest Toyota Trust dealer.
Mahindra to hire people for pre-owned vehicles biz
Jul 20th
Mahindra FirstChoice plans to hire over 250 people by 2015 for its pre- owned vehicles business, even as it gears up to meet the target of selling 100,000 units every year by 2014.
“There is a huge demand for second-hand vehicles… Our target is to sell 100,000 pre-owned cars every year by 2014. Accordingly, our staff strength will also increase and it will be more than double from the existing number of employees,” Mahindra & Mahindra President (HR, After-Market, Corporate Services) Rajeev Dubey told.
The pre-owned vehicle division of the company — Mahindra FirstChoice — employs about 250 people at present. Stating that it sold about 18,000 vehicles in 2009-10, he said that it aims to achieve sales of over 36,000 units this fiscal.
Proven Exclusivity: Mercedes Benz pre-owned cars
Jun 29th
Mercedes Benz India announced its foray into the pre-owned car business in the country, which will bring down the cost of owning a vehicle from its stable to as low as Rs. 15 lakh. Mercedes-Benz started its pre-owned cars programme, Proven Exclusivity, in 2009 globally and is operating across 35 countries.
Mercedes Benz India Managing Director and CEO Wilfried Aulbur:
“Now we are bringing this to India to make the dream of many customers to own a Mercedes-Benz even more achievable,”. By the pre-owned programme, customers can own a Mercedes Benz for as low Rs. 15-18 lakh as against Rs. 26-28 lakh for a brand new, entry-level C Class model. More >
Mahindra First Choice: Special Monsoon package
Jun 20th
Mahindra FirstChoice Services, India’s leading multi-brand car servicing company, announced the launch of a unique Monsoon Proof package.
The Monsoon Proof package will offer a range of services and is a complete ‘Value for Money’ proposition at an unbelievable price of Rs. 149. This package will make our customers’ cars ready for the travel hazards they could face during the monsoons. In addition to this, customers also get to take home an attractive umbrella absolutely free. All cars will be attended to by qualified technicians.
Mahindra First Choice now in Goa
May 28th
Mahindra First Choice Wheels, India’s largest multi-brand pre-owned car company, inaugurated its authorized dealership in Goa called Delsco which is located at PBC Plaza, Near Nagoa Pirni Circle, Verna Salcette Goa.
The store is spread across an area of 1,900 sq. ft and an additional parking space of 15,000 sq. Ft and was inaugurated by Mr. Ashesh Dhar, Vice-President, Operations, Mahindra First Choice Wheels Ltd.
