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Tour of Rajasthan: Registrations open
Sep 2nd

The tour of Rajasthan is a tour far off the beaten tracks. It promises to test your grit and build your talent on the famed deserts and ride some of the best tarmac in the country.
Ride on routes that few ever ride on, country roads, sand dunes, hills, jungles, highways as good as landing strips, a dry salt lake and all with little or no traffic. Then there’s the border road where yours will be the only vehicle passing through the famous 1971 battle sites.
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Royal Enfield: Tour of North East
Sep 1st

Starting 12th September, Royal Enfield heads out for a new adventure into the virgin lands of North East India. A 11 day route through dense jungles, broken tracks, over high mountain passes, snow covered hills and rarely travelled roads through the wilderness. The Trip is expected to be challenging and fun filled with plenty of riding in these rustic areas.
A completely different ride the Tour of North East offers an adventure unlike any other before. Most of the route hardly has any civilization and is marked with large desolate stretches surrounded by dense forests, high mountains and rocky terrain.
Over 600kms of the route is a part rarely travelled and unknown even to the local folk of Arunachal. In fact 60kms of this route is over High Mountain passes that the locals insist that a motorcycle can’t traverse hence they travel on foot.
Mahindra Great Escape at Chikkamagaluru
Aug 16th

After organising a great successful off roading rally at Goa, Mahindra is going to organise the 61st Mahindra Great Escape at Chikkamagaluru, Karnataka on the 28th August 2010.
So all those who missed it in Goa, this is another opportunity to enjoy the Great Escape.
Great escape is organised by Mahindra & Mahindra ltd exclusively for its all-terrain vehicles like Bolero and Scorpio. Mahindra is probably the only 4X4 utility vehicle manufacturer in India to organise an off-road driving adventure.
Mahindra Great Escape@Goa
Aug 9th

It was a great moment for Mahindra vehicle owners as the 60th edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded successfully in Goa on Saturday 8th August.
Over 85 vehicles — from Goa and its neighbouring areas, including Mumbai — from the Mahindra stable participated in the challenging route. The rally was flagged off at 10am from Porvorim.
Toyota’s ‘Q’ Promise Campaign in India
Aug 6th

Toyota Kirloskar announced the launch of its brand new corporate campaign Toyota ‘Q’ Promise. The Toyota ‘Q’ Promise (or Promise of Quality) is a corporate brand-building initiative by Toyota in India, targeting consumers across the country, and will run on print, online and TV media.
An extension of Toyota’s corporate message of Quality Revolution, the campaign aims to reach out to and connect with the Indian masses, thus reinforcing Brand Toyota across consumer segments.
Commenting on the campaign roll-out, Mr Sandeep Singh, Deputy Managing Director (Marketing) TKM, said, “The Toyota ‘Q’ Promise campaign aims to build and sustain an emotional connects with Indians across states, languages and cultures.
In the run up to the launch of our new compact car Etios late this year, we’d like to reiterate our promise of Quality in all we do, be it our products, manufacturing systems, after-sales service, internal HR practices or CSR initiatives. More >





