Hyundai’s next generation hatchback i10 has overtaken the company’s best-selling car, Santro, to become the flagship model for the Korean auto major, according to the sales figures for the past few months.

Average sales of the i10 have touched 12,000 units a month, against about 7,000 for the Santro, prompting Hyundai to consider this hatchback, as its flagship model. For the current year, Hyundai expects Santro sales at 85,000 units and the I10 to gross 1.4 lakh units.

Company executive’s offer varied reasons for the growth of the i10. But contemporary styling, competitive pricing and superior technology has remained the common features for the growing popularity, says executives connected with the development.